The book
Magnetic Edge
How composed leaders win people over and build buy-in
Noor Rhijnsburger · Former Formula 1 engineer
Why can a strategy stall even when it's the right one? What makes people follow a leader even when times are tough? And is that a skill you're born with, or one you can develop?
These are the questions Noor Rhijnsburger, a Formula 1 engineer turned commercial leader, set out to answer. She applied the instincts honed finding extra speed on the track to an entirely different driver of performance: how leaders inspire people to follow. This practical book is the result.
What you'll learn
- Stay clear-headed when pressure spikes, instead of reacting and regretting
- Read what's actually driving a negotiation, not just what's being said
- Ask questions that make people open up rather than close down
- Become politically skilled in any situation
Who this is for
Leaders with the vision to move a company forward, who want the people around them to move with the same conviction.
About the author
Noor Rhijnsburger is the founder of Magnetic, an advisory practice for organisations and leaders in high-performance environments. She began her career as a Formula 1 engineer during Mercedes' championship years, then led commercial strategy at Gartner and back in motorsport. She holds engineering degrees from TU Delft and Cranfield University. Magnetic Edge is her first book.
€9.99
PDF eBook · English